Concept

The Problem

Here's where I'm supposed to tell you a shocking analytic about how media doesn't reflect my everyday life in a way I see myself in. However, I have been seeing more and more content where I can see myself but, a LOT of this content is getting cancelled before it's even begun!

Once again I'm supposed to cite all of the emotionally triggering examples I can find to push you into an impulse response but, that's where the problem starts.

Leading in a Social World is a post-social-media-marketing book for business leaders and marketers.

Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

by Aaron Templer June 17, 2021

Before becoming a pre-eminent customer experience thought leader and expert, Augie Ray was a leader in social media marketing and customer experience insights for brands, such as American Express and Prudential. Frustrated by what he thought was Marketing's persistent belief in social media as an effective marketing tool whereas evidence indicated the opposite, in a 2014 blog post he invoked Upton Sinclair for help in understanding why: "It is difficult to get a man to understand something when his salary depends upon his not understanding it."

Marketers have biases. Strong ones. Sinclair's aphorism and Augie's recognition about social media marketing are still true today. In 2021, things need to change. (full article)

What is the Goal?

  • Improve brand awareness

  • Boost revenue

  • Increase conversions

  • Improve brand loyalty

  • Increase customer engagement

  • Build rapport and trust among prospects and customers

  • Attract strategic partners

Whatever you choose it's important to know

Content Influences Almost Every Other Online Strategy

Let's Chat!

Types

  • Podcast Talk Show

  • Fireside Chats

  • Panel Discussions

  • Behind the Scenes

  • Documentary

The Perks Can Result In

  • Attraction of new traffic.

  • An Increase in your brand reputation.

  • Encouraging trust and faith in your brand.

  • Influence in conversions leading to social change.

  • Developing a new stream of revenue.

  • Evergreen content that lasts forever

Hybrid Event Solutions

Are You Organizing An Event?

Organizing an event takes a LOT of time and planning, not to mention resources and money. It takes coordination to generate excitement on the day itself; and lastly, content prolongs the interest and energy long after your event has finished. Considering all these advantages, it seems logical that more and more event organizers are investing their time and energy in content marketing and hybrid events

In open-source, basic principles are freely shared. You PAY for people who KNOW how to DO what you need.

What is Evergreen Content?

Evergreen content is content that doesn’t go out of date. It revolves around a topic that’s always relevant to readers, regardless of the current news cycle or season. Its name comes from the evergreen—a plant that retains its green leaves all year round.

That makes sense. But if you take a closer look at that definition, you’ll notice that it talks about two different things:

Content and topics.

This is an important distinction that most articles about evergreen content fail to mention.

Are You Looking For ...

a deep thinker? a thoughtful and inquisitive person? Someone who has a natural curiosity about the world, coupled with a joy for learning new things?

I work well with: Creative Directors, Analyzers and Mentors


Episodic Content

Value Driven Storytelling Can

  • Build Brand Relationships Over Time

  • Serialized Content Means A Greater Content Lifespan [Evergreen]

  • Episodic Content Allows For Thoughtful, Creative, More Editorial Content Angles

  • Video Series Provide Better Data About Long-Term Brand Engagement

  • Build A Subscriber List

  • Creates Credibility

  • Search Engine Optimization

Why Content Marketing?

Content marketing has become a popular way for businesses to reach and engage their target audience.

These days people do not like having their privacy invaded. However, they do want to feel connected to the world and what's going on around them. By providing audience members with useful content to educate them on what's happening and how your products and services effectively solve pain points and challenges they may be facing — you can increase conversions, improve brand awareness, boost revenue, and more.

Event Strategy Checklist

Where It All Began

  1. Throwback & Mood Setting

  2. Save The Date

  3. Social Teaser

  4. Announcement Video

  5. Invitation

  6. Why You Should Attend

  7. The Reason You Want To Come

  8. Interviews

  9. Landing Page

  10. The Rundown [Full Program Announcement]

  11. Early Bird Gets the Best Prices!

  12. Countdown

  13. The Customer Experience [What do your attendees NEED to know?]

  14. BTS - What It Took To Make This Happen

We're Here!

  1. Welcome

  2. Announce Activities

  3. Slideshows and Intermezzo's

  4. Tour Video

  5. Livestream

  6. BTS- Reporting

  7. User-Generated Content

  8. Capitalizing on Influencers and Key People

  9. Testimonials

WE DID IT!

  1. Thank you

  2. Post Event Highlights

  3. Save the Date - Our Next BIG Happening

  4. UGC: Recap and Wrap-Up

  5. Sharing Content [Presentations, Interviews, etc.]