Here's where I'm supposed to tell you a shocking analytic about how media doesn't reflect my everyday life in a way I see myself in. However, I have been seeing more and more content where I can see myself but, a LOT of this content is getting cancelled before it's even begun!
Once again I'm supposed to cite all of the emotionally triggering examples I can find to push you into an impulse response but, that's where the problem starts.
Selling people a Quick Fix Solution that doesn't exist!
Market fit is NOT something you can calculate without having lived in that culture. Marc Andreessen defined the term as follows: “Product/market fit means being in a good market with a product that can satisfy that market." The issue comes from hiring marketing professionals who have to ask or guess what that market wants as opposed to actually supporting the existing talent within the market.
This is where Influencer Marketing has found a place but, many influencers are NOT trained business professionals. They are usually just very passionate people who know what their crowd likes to talk about, is looking for or needs. This is where companies like IZEA, build on a marketplace model, come into play.
Why Content Marketing?
Content marketing has become a popular way for businesses to reach and engage their target audience.
These days people do not like having their privacy invaded. However, they do want to feel connected to the world and what's going on around them. By providing audience members with useful content to educate them on what's happening and how your products and services effectively solve pain points and challenges they may be facing — you can increase conversions, improve brand awareness, boost revenue, and more.
Value Driven Storytelling Can
Build Brand Relationships Over Time
Serialized Content Means A Greater Content Lifespan [Evergreen]
Episodic Content Allows For Thoughtful, Creative, More Editorial Content Angles
Video Series Provide Better Data About Long-Term Brand Engagement
Build A Subscriber List
Search Engine Optimization
Podcast Talk Show
Behind the Scenes
Plan Your Microcontent
Record The Episode
Distribute & Track
Analyze & Repeat
The Perks Can Result In
Attraction of new traffic.
An Increase in your brand reputation.
Encouraging trust and faith in your brand.
Influence in conversions leading to social change.
Developing a new stream of revenue.
Evergreen content that lasts forever
Are You Looking For ...
a deep thinker? a thoughtful and inquisitive person? Someone who has a natural curiosity about the world, coupled with a joy for learning new things?
I work well with: Creative Directors, Analyzers and Mentors
What is Evergreen Content?
Evergreen content is content that doesn’t go out of date. It revolves around a topic that’s always relevant to readers, regardless of the current news cycle or season. Its name comes from the evergreen—a plant that retains its green leaves all year round.
That makes sense. But if you take a closer look at that definition, you’ll notice that it talks about two different things:
Content and topics.
This is an important distinction that most articles about evergreen content fail to mention.
What is the Goal?
Improve brand awareness
Improve brand loyalty
Increase customer engagement
Build rapport and trust among prospects and customers
Attract strategic partners
Whatever you choose it's important to know, Content Influences Almost Every Other Online Strategy
Virtual Event Solutions
Are You Organizing An Event?
Organizing an event takes a LOT of time and planning, not to mention resources and money. It takes coordination to generate excitement on the day itself; and lastly, content prolongs the interest and energy long after your event has finished. Considering all these advantages, it seems logical that more and more event organizers are investing their time and energy in content marketing,
Event Strategy Checklist
In open-source basic principles are freely shared. You PAY for people who KNOW how to DO what you need.
Where It All Began
Throwback & Mood Setting
Save The Date
Why You Should Attend
The Reason You Want To Come
The Rundown [Full Program Announcement]
Early Bird Gets the Best Prices!
The Customer Experience [What do your attendees NEED to know?]
BTS - What It Took To Make This Happen
Slideshows and Intermezzo's
Capitalizing on Influencers and Key People
WE DID IT!
Post Event Highlights
Save the Date - Our Next BIG Happening
UGC: Recap and Wrap-Up
Sharing Content [Presentations, Interviews, etc.]